Oh dear... X in the UK has seen the advertising spend drop by nearly 60% in one year according to its latest accounts (for 2023/4) with the firm admitting that the reduction was,

'driven by a reduction in spend from large brand advertisers due to concerns about brand safety, reputation and/or content moderation'

Yup, even X seems to understand the enshitification under the leadership of Elon Musk has had significant financial impact on the firm.

#SocialMedia #advertising
h/t Guardian